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Date posted: 17.11.2009 Print Full version

The research also showed that with age the feeling of joy gradually reduced: almost half of respondents aged 18-29 years experienced joy in their lives every day, but among respondents aged 50 years and older, particularly among pensioners, only about 20 % felt as joyful. On the contrary, the number of respondents who are rarely happy increased from 9% (18-39 years) to 35% (60 years and more).

Another tendency: the worse is the education of respondents, the less joy they have in their lives. Married people feel less joy in life than unmarried, or those who live in civil marriage.

What brings Ukrainians the most joy in life?

Firstly, it is family (60%), secondly - children (47%), thirdly - friends (37%). Watching TV (32%) and money (27%) close this top five.

Almost 20% feel joy from communion with nature. Every sixth Ukrainian is happy traveling.

Ukrainians love to receive gifts more than to give them. Vacations and holidays more than work or study.

Household duties bring joy to 13% of respondents, pets make 10% of respondents happy.

If we take a group of arts, the greatest joy is brought by music (16%) and cinema (14%). Theatrical art is, on one hand, not available, on the other hand - confusing, so theater received only 2% in the joy rating. Books bring joy to the lives of 12% of Ukrainians.

Food brings joy to every tenth Ukrainian.

Every tenth Ukrainian receives joy from sex. In the joy rating sex left behind prayer (church), shopping, sports, favorite team winnings, singing (by the way, Ukrainians love to sing more than to dance) and alcohol.

To have a better understanding of what people like better, let us analyze demographic characteristics.

Friends, music, vacation/holidays, travelling, movies, birthdays, sex, shopping, sports, internet, dancing, studying and money bring less joy with age. The less responsibility, the more joy. When you have children and family, the scale of joy changes: some joys become less relevant, other joys - no longer available. Instead, other reasons for happiness appear.

Thus, joys that become increasingly relevant with age are family, kids, watching TV, communicating with nature, household duties, books, pets, prayer (church), singing songs, solitude.

The feeling of happiness from work hardly loses relevance with age, and middle-aged people even experience it sharper. Likewise for food and alcohol.

The attitude towards gifts hardly changes with age.

With an increase in the number of children in the family, the feeling of joy from them increases: only 8% of respondents who do not have children experience joy from kids, among respondents with at least one child this number is 53%, with four or more children - 74%.

Among unmarried respondents and those who live in civil marriages no more than 40% feel family joys. Instead, 70% of people who are married named family life among key pleasures in life.

Interestingly, the prayer (church) brings the greatest joy to UAOC believers and Greek Catholics. It brings the least happiness to the believers of the Ukrainian Orthodox Church of Kiev and Moscow Patriarchates. Every fifth citizen of the West says that he feels joy from prayer (church), while in the South and in Donbas this number is about 4% and in the North – only 3%.

Men rejoice at friends, watching TV, internet, holidays, work, sports, vicories of their favorite team, alcohol and money more than women.

By the way, men rejoice at sex twice as much as women. Instead, women rejoice at shopping three times more than men.

Women’s joy rating includes: family, children, household duties, books, pets, and prayer (church). Women are more delighted about gifts, and they love to receive gifts as much as to give them. However, women do not enjoy birthdays more than men – maybe they would want to receive gifts not only on birthdays.

Tastes of men and women completely coincide in communion with nature, music, travelling, cinema, food, and dancing (by the way, women love to sing a bit more).

The higher is the education of respondents, the more joy they feel from music, theater, books, travelling, work, sex, shopping, internet and studying.

Concerning prayer there is an opposite tendency.

Through analysis we attempted to create a certain matrix of happiness and to identify related kinds of joy.

Thus, people who feel family happiness are also happy with children. These joys are very important to respondents who rejoice at giving gifts, household duties, pets, prayers.

Friends are internet, sports, alcohol, birthdays, music and studies.

Respondents who rejoice at alcohol, food, cinema and receiving gifts are also happy watching TV. The same can be applied to the next kind of joy - money. People who get pleasure from sex and shopping can be added here too.

Communion with nature brings the most joy to respondents who love solitude, theater, housekeeping, dancing and church.

Music is studying, theater, cinema, dancing, internet, birthdays. Gifts are associated with birthdays.

Books are solitude, theatre, cinema and studies.

Work and vacation are weakly correlated with each other.

Sex is dancing, sports, internet, birthdays and studies.

The joy of prayer is often experienced by respondents, who rejoice at singing, solitude, household duties, pets, and gift giving.

Studying is dancing, internet, sports, sex, and music. Shopping is also dancing, sex, internet, birthdays, and food.

According to the survey, 3% of respondents say they have sex every day (!), 20% - several times a week, 13% - several times a month. 19% - said they do not have sex, and another 33% - refused to answer.

Thus, only 36% of Ukrainians aged 18 years or more (and only 54% of respondents aged 18-49 years) say they have sex. And it is at the fact that the population of Ukraine steadily reduces!

Meanwhile, research results prove that sex brings happiness into life: the more often people make love, the more joyful they feel in life. The best recipe: a few times a week!

Residents of the South, the East and Donbas are the most active in sex. In the West and in the Center people have sex more seldom.

Men have sex 1.5 times more often than women! The most active age group is 23-37 years (the peak at 28-32). It is somewhat disturbing that among respondents aged 18-22 years - about one third refused to answer, as well as about 44% of respondents aged 48-52.

Couples who live in civil marriage (and mostly those without children) have sex the most regularly; then come married and unmarried people.

Believers refused to answer the question concerning sex the most often (especially parishioners of the Ukrainian Orthodox Church (Moscow Patriarchate) - 39%. The believers of the Ukrainian Orthodox Church (Kiev Patriarchate) have sex the most often, Greek Catholics have sex the most rarely.

It is interesting that supporters of Yulia Tymoshenko, S. Tihipko, V. Yanukovych, A. Yatsenyuk, and the group "against all" are the most active concerning sex. However, voters of P. Symonenko, O. Tiahnybok, V. Yushchenko and V. Lytvyn are the most passive and closed on sex.

... This is what we, Ukrainians, are or at least, what we want to look like, when we give answers to direct pleasant or not so pleasant questions.

And finally, "Rating" sociological group invites everybody to unite and change the statistics. May children surprise their grandmother with help about the house, may she surprise them with fresh curiosities from the internet, may a mother give a mysterious wink at a father, and nobody, even sociologists, will ever guess what caused joy in two Ukrainian adults in spite of difficult realities of the present day...

The target audience of the research: the population of Ukraine aged from 18 and older. Optional quantity: 2000 respondents. The methods of investigation: personal formalized interview according to the questionnaire (face to face). Measure of inaccuracy for the values close to 50% is less than 3%, for the values close to 30% – less than 2,6%, for the values close to 10% – less than 1,8%. The period of completion: 3-12 of October  2009

The oblast’ distribution:

West: Volyns’ka, Transcarpathia, Ivano–Frankivs’ka, L’vivs’ka, Rivnens’ka, Ternopil’s’ka, Chernivets’ka.
Centre: Vinnyts’ka, Kirovograds’ka, Poltavs’ka, Khmel’nyts’ka, Cherkas’ka.
North: Kyiv, Kyivs’ka, Zhytomyrs’ka, Sums’ka, Chernihivs’ka.
South: AR Crimea, Odes’ka, Khersons’ka, Mykolaivs’ka, Sevastopol
East: Dnipropetrovs’ka, Zaporiz’ka, Kharkivs’ka.
Donbass: Donets’ka, Luhans’ka.

Other research: