• According to the research carried out by the Sociological Group "Rating", family (74%), children (63%), and friends (49%) bring the greatest happiness in the lives of Ukrainians - these groups are leading the happiness rating for the last 10 years - the period during which the Sociological Group “Rating” has been investigating this issue.
• Also, traveling (30%), communication with nature (30%), money (29%), music (27%), work (25%), pets (24%), and gifts (22%) bring joy to Ukrainians.
• Almost every fifth Ukrainian feels joy because of the vacations / holidays, books, Internet, TV watching, food, sex, housekeepingб and sports; every sixth - cinema, birthdays, prayer, and shopping; almost every tenth - theater, dancing, songs, favorite team victories, or a simple solitude. About 5% feel happy while learning and drinking alcohol, 1-2% - gambling and light drugs. Only 1% of Ukrainians have nothing to bring joy in their lives.
• Over the last 10 years, the feeling of happiness caused by the family, children, friends, holidays and traveling, pets and communication with nature, sports, sex, food, books, theater, singing, and dancing has increased the most.
• Meanwhile, over the last 10 years, the number of those who enjoy watching TV has significantly decreased (we remind that in 2009-2011, TV watching was steadily one of the top five in happiness rating, while today it is the middle of the second dozen).
• At the same time, the number of the respondents who feel happy because of the money, work, gifts, Internet, housekeeping, cinema, prayer, favorite team victories, and shopping has either increased somewhat or has not changed.
• The age groups analysis has shown that older people feel relatively more joy only while watching TV, housekeeping, and praying. Also, pets, books, singing, and solitude can be listed here - and there is no perceptible age difference. Middle-aged respondents are more inclined to feel happiness because of children and work; young people – because of friends, money, music, food, sex, sports, cinema, shopping, dancing, and learning.
• Gender differences in the context of happiness perception have been recorded. Thus, women as compared to men are relatively more likely to feel happy because of the family, children, nature, gifts, books, shopping, dancing, singing, theater, housekeeping, prayer, and solitude. Instead, men are more likely to feel happy because of the friends, work, food, Internet, sex, sports, cinema, favorite team victories, alcohol, and gambling.
• People with higher incomes are relatively more inclined to feel joy almost of everything but watching television and housekeeping. At the same time, children bring joy to everyone regardless of the income level.
Audience: residents of Ukraine aged 18 and older. The sample is representative by age, gender, region, and settlement type. Total sample: 2000 respondents. Personal formalized interview (face-to-face). The margin of error does not exceed 2,2%. Period of the survey: 10-15 July 2018