Sociological group "Rating" continues the project «National ТОP» which consists of a series of surveys to determine the best of the best. Feature of the method consists in the fact that the respondents did not receive any tips and lists, they express an opinion solely using open questions. This time the question was "What are your three favorite films?"
As a result, respondents were called more than 600 favorite movies and TV series. Only 16% of respondents were undecided.
According to the results, among the Ukrainians favorite movies included "Velychne stolitia. Roxolana "(9%)," Moskva slezam ne verit"(8%)," Brilliantovaya ruka "(7%),"Ironiya sud’by, ili s lehkim parom"(6%)," Lyubov’ i golubi "," Sluzhebnyj roman "and "V boy idut odni stariki "(5%)," Operatciya "Y", "Kavkazkaya plennitsa", "17 mngnoveniy vesny" and "Devchata" (4%).
The respondents' answers were also divided by country of origin and type of picture (movies and series).
Thus, among the most favorite movies of Ukrainians (40%) of Soviet origin. Third are foreign, every fifth is Russian and only 5% are Ukrainian.
In the structure of favorite movies Ukrainians accounted for two-thirds of full-length movies, and a third are on sitcoms.
The target audience of the research: the population of Ukraine aged from 18 and older. Optional quantity: 2000 respondents. The methods of investigation: personal formalized interview according to the questionnaire (face to face). Margin of error for the values close to 50% is less than 2.2%, for the values close to 30% – less than 2%, for the values close to 10% – less than 1.3%. The period of completion: 15-25 of April 2014
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